Alternative
The best Hotjar alternative for e-commerce
Why teams choose Netaj when they outgrow Hotjar — built for Salla, Shopify and Zid, Arabic-first, and one platform instead of three.
Hotjar shows you what users do. Netaj shows you what they do and lets you fix it — heatmaps, recordings, surveys, funnels and A/B testing in one Arabic-first platform built for MENA e-commerce.
Feature-by-feature comparison
| Netaj | Hotjar | |
|---|---|---|
| A/B Testing | Built-in visual no-code editor, unlimited variants | Not available — requires a separate tool (VWO, Optimizely, etc.) |
| Heatmaps | Click, scroll and move maps on every plan | Click, scroll and move maps (rage-click on paid tiers) |
| Session Recordings | rrweb-based, with frustration scoring and JS error capture | Yes, but Basic plan capped at 35 daily recordings |
| Surveys | Bilingual Arabic/English surveys with full RTL targeting | Yes, but Arabic support is left-to-right only and limited |
| Conversion Funnels | Multi-step funnels tied to experiments and goals | Hotjar Funnels — separate add-on, no experiment linking |
| Native Arabic & RTL | Built Arabic-first — dashboard, widgets, emails, reports | English-only dashboard, no proper RTL support |
| Salla Integration | Native one-click install via Salla App Store | Manual script install, no Salla-specific event tracking |
| Price for 500K pageviews / month | $99/mo Pro — includes A/B testing, 5K recordings, surveys, funnels | Business plan starts ~$80/mo and excludes A/B testing entirely |
Why teams switch from Hotjar
- Hotjar has no A/B testing — Netaj gives you heatmaps, recordings AND experiments in one tool, so you stop paying for VWO or Optimizely on top.
- Hotjar's Arabic and RTL support is an afterthought — Netaj's dashboard, widgets and surveys are built Arabic-first for MENA shoppers.
- Hotjar's Basic plan caps you at 35 recordings per day and Contentsquare keeps pushing upsells — Netaj's Pro plan gives you 5,000 recordings/month for $99 flat.
- Hotjar makes you stitch Funnels, Heatmaps, Recordings and Surveys as separate products — Netaj ships them as one connected workflow tied to your experiment goals.
Where Hotjar still wins
- Hotjar Interviews — a paid product for recruiting and running 1:1 user interviews. Netaj doesn't replace dedicated interview tooling.
- Brand recognition — Hotjar has been around since 2014 and is a default name many global teams already trust.
- Larger third-party integration catalog — Hotjar plugs into more legacy stacks (HubSpot, Slack, Microsoft Teams, etc.) than Netaj does today.
Pricing at a glance
Netaj
Netaj: $29 / $99 / $299 per month. 30-day free trial.
Hotjar
Free Basic (35 recordings/day), Plus $32/mo, Business $80/mo, Scale $171/mo (billed annually).
Frequently asked questions
Is Netaj cheaper than Hotjar?+
For a serious e-commerce store, yes. Netaj Pro is $99/mo for 500K pageviews, 5,000 recordings, surveys, funnels AND A/B testing. To get the same coverage from Hotjar you'd need Business (~$80/mo) plus a separate A/B testing tool like VWO ($200+/mo) — so Netaj typically costs less than half. A 30-day free trial is included.
Can I replace Hotjar with Netaj?+
Yes. Netaj covers Hotjar's core jobs: click/scroll/move heatmaps, session recordings, surveys and conversion funnels. Most teams migrate in a single afternoon — install the tracker snippet, archive your old Hotjar account, and you're done. The only Hotjar feature without a direct equivalent is Hotjar Interviews (1:1 paid user interviews).
Does Netaj have all the same features as Hotjar?+
Netaj has all of Hotjar's analytics features — heatmaps, recordings with frustration scoring, surveys, feedback widgets and funnels — and adds A/B testing and a visual no-code editor that Hotjar doesn't offer. The one Hotjar product we don't replicate is Hotjar Interviews.
Is Netaj a good Hotjar alternative for Salla stores?+
Netaj is one of the few CRO tools built natively for Salla. One-click install from the Salla App Store, automatic product/cart/checkout event tracking, Arabic-first dashboard, RTL heatmaps and recordings, and SAR billing. Hotjar requires manual script installation and treats Arabic as an LTR afterthought.
What does Netaj have that Hotjar doesn't?+
Three big things: (1) full A/B testing with a visual no-code editor — Hotjar has none, (2) true Arabic-first product with RTL across the entire dashboard, widgets and reports, and (3) native Salla and Zid integrations with SAR billing built for MENA e-commerce. Netaj is also built on ClickHouse, so reports stay fast even at millions of monthly events.